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From "Funny Face"

"A magazine must be like a human being. 
If it comes into the home
it must contribute.
It just can't lie around.
A magazine must have...
..blood and brains and pizzazz. "
--- From  Funny Face  (1957), starring Fred Astaire (in a character molded after the great magazine photographer Richard Avedon), and Audrey Hepburn as the girl who gets to wear all those glorious fashions. Directed by Stanley Donen.

 

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